Mr. Ruffas Christee holds a bachelor’s degree from Bahauddin Zakariya University, Multan
Mr. Ruffas Christee, along with his wife Mrs. Mona Christee, co-founded Efatha Traders in 2018 with a vision to become a reliable global partner in fashion and lifestyle exports. Their goal was to supply high-quality products to the USA, UK, Canada, and Africa, serving both wholesale buyers and retail businesses, including shops and e-commerce platforms.
To turn this vision into reality, Mr. Christee initiated partnerships with various local production units that lacked international exposure. He led the company into joint ventures with small manufacturers, empowering them with a platform to reach global markets.
In 2023, under his leadership, Efatha Traders established two in-house production units in Phool Nagar—one specializing in leather goods and the other in garments—allowing the company to process and deliver formal orders directly to overseas clients.
Known for maintaining ethical labor standards and environmentally responsible practices, Mr. Christee has earned the trust of international buyers and built Efatha Traders into a credible export brand.
Strategic Approach
Mr. Christee believes that innovation, diversification, and value-driven partnerships are the keys to sustainable success, not simply the pursuit of profit. He focuses on long-term growth and empowering local producers with global market access.
“Every challenge is an opportunity to grow. If you work on improving your business and yourself, success will follow.”
Mrs. Mona Christee holds a bachelor’s degree from Punjab University and master’s degree from Allama Iqbal University.
She began her small company “EFATHA TRADERS” with her husband Mr. Ruffas Christee in 2018. our focus was to be trusted global partner for fashion and lifestyle exports and to supply high-quality products to the USA, UK, Canada, and Africa. Our target was both wholesale and retail businesses, including shops and online stores.
To fulfil these main goals, in the first two years we started partnership with so many local units who were making products, but they don’t have any platform, from there we decided to take on a joint venture with some people.
Later in 2023 we established our two small units, one for leather items and the other for garment in Phool Nagar and began formal order to our clients in USA, UK, Canada, and Africa.
Known for ethical labor practices and environmental compliance, it gained credibility and trust in international markets.
Strategic Insights
He sees innovation and diversification—not chasing money—as the true pathway to long-term success.
Challenges should be viewed as opportunities that require modern, innovative solutions.
Focus on personal and business improvement, money will follow naturally.